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  2. Target audience - Wikipedia

    en.wikipedia.org/wiki/Target_audience

    The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.

  3. Audience measurement - Wikipedia

    en.wikipedia.org/wiki/Audience_measurement

    Audience measurement. Look up listenership, readership, or viewership in Wiktionary, the free dictionary. Audience measurement calculates how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic.

  4. Audience analysis - Wikipedia

    en.wikipedia.org/wiki/Audience_analysis

    Audience analysis. Audience analysis is a task that is often performed by technical writers in a project's early stages. It consists of assessing the audience to make sure the information provided to them is at the appropriate level. The audience is often referred to as the end-user, and all communications need to be targeted towards the ...

  5. When marketing a business, knowing your target audience is key

    www.aol.com/marketing-business-knowing-target...

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  6. Target market - Wikipedia

    en.wikipedia.org/wiki/Target_market

    A target market, also known as serviceable obtainable market ( SOM ), is a group of customers within a business 's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who exhibit ...

  7. Audience segmentation - Wikipedia

    en.wikipedia.org/wiki/Audience_segmentation

    Audience segmentation. Audience segmentation is a process of dividing people into homogeneous subgroups based upon defined criteria such as product usage, demographics, psychographics, communication behaviors and media use. [1] [2] Audience segmentation is used in commercial marketing so advertisers can design and tailor products and services ...

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