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Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Digital marketing channels within the sharing economy are typically divided into three domains including, e-mail, social media, and search engine marketing or SEM. [106] E-mail- a form of direct marketing characterized as being informative, promotional, and often a means of customer relationship management. [106]
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected [1] customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature. [1] [2]
Marketing communications include advertising, promotions, sales, branding, campaigns, events, and online promotions. [3] The process allows the public to know or understand a brand and get a clear idea of what the brand has to offer. Brand awareness is the first stage, then brand preference over its competitors is the desired outcome.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [1] Online advertising includes email marketing, search engine marketing (SEM), social media marketing ...
Electronic mail (email or e-mail) is a method of transmitting and receiving messages using electronic devices. It was conceived in the late–20th century as the digital version of, or counterpart to, mail (hence e- + mail).
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