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Selective exposure is a theory within the practice of psychology, often used in media and communication research, that historically refers to individuals' tendency to favorite information which reinforces their pre-existing views while avoiding contradictory information. Selective exposure has also been known and defined as "congeniality bias ...
Selective retention, in relating to the mind, is the process whereby people more accurately remember messages that are closer to their interests, values and beliefs, than those that are in contrast with their values and beliefs, selecting what to keep in the memory, narrowing the information flow. [1] Examples include: People who view a company ...
Selective perception is the tendency not to notice and more quickly forget stimuli that cause emotional discomfort and contradict prior beliefs. For example, a teacher may have a favorite student because they are biased by in-group favoritism. The teacher ignores the student's poor attainment. Conversely, they might not notice the progress of ...
Reinforcement theory has three primary mechanisms behind it: selective exposure, selective perception, and selective retention. Selective exposure [ edit ] The primary basis for the selective exposure assumption can be located within cognitive dissonance theory, although contemporary work (Knobloch-Westerwick, 2014) draws on numerous theories.
While it’s often used in a joking sense, selective hearing is an experience that researchers are only just starting to understand. Selective hearing is the ability to listen to a single speaker ...
Breaking down complex information: When receiving complex instructions or information, ask for breaks or break down the information into smaller, manageable parts to improve understanding and ...
Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer 's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub ...
It involves consciously or unconsciously choosing to listen to what is relevant to you and ignore what isn’t. It is a skill that anyone can develop and improve. For example, when you visit a ...