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Klaviyo, Inc. Klaviyo, Inc. is a global technology company that provides a marketing automation platform, used primarily for email marketing and SMS marketing. The company is headquartered in Boston, Massachusetts, United States. [6] A majority of the approximately 143,000 [7] merchants who use Klaviyo's software are e-commerce sellers who host ...
(Reuters) -Shares of Klaviyo were set to open up to 23% above their IPO price on Wednesday, giving the marketing automation company a potential valuation of $11.4 billion. The stock was indicated ...
NEW YORK (Reuters) -Marketing automation company Klaviyo Inc secured a valuation of $9.2 billion in its initial public offering (IPO) on Tuesday, the company said, after pricing the share sale ...
(Reuters) -Marketing automation company Klaviyo on Monday increased the proposed price range for its initial public offering (IPO) due this week, targeting a fully diluted valuation of up to $9 ...
Mailchimp. Mailchimp is a marketing automation and email marketing platform. [5] [6] [7] "Mailchimp" is the trade name of its operator, Rocket Science Group [8], an American company founded in 2001 by Ben Chestnut and Mark Armstrong, [9] with Dan Kurzius joining at a later date. [10]
Overview [ edit] Marketing automation in email campaigns primarily involves the use of software or web-based services to execute, manage, and automate marketing tasks and processes. Automation methods are extensively used to replace manual and repetitive tasks where possible and to implement more personalized approaches for interactions.
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