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  2. Action Group (conglomerate) - Wikipedia

    en.wikipedia.org/wiki/Action_Group_(conglomerate)

    Action Shoes is the most widely known business of the group. The group started from the shoe manufacturing industry and upon its success spread to other fields of steel, chemicals, computer monitors, housing projects, health care and retails. Cricketer Sachin Tendulkar was once its brand ambassador.

  3. Color Marketing Group - Wikipedia

    en.wikipedia.org/wiki/Color_Marketing_Group

    Website. www.colormarketing.org. The Color Marketing Group ( CMG) is an international association for color design professionals which identifies the direction of color and design trends and translates them into salable colors for manufactured products. Composed of nearly 1,000 members in 20 countries, CMG forecasts color trends from one to ...

  4. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    Marketing. The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of ...

  5. Wasserman (company) - Wikipedia

    en.wikipedia.org/wiki/Wasserman_(company)

    Website. www .teamwass .com. Wasserman Group [1] is a sports marketing and talent management company based in Los Angeles. Casey Wasserman, grandson of media mogul Lew Wasserman, founded the company in 1998 and acts as its chief executive.

  6. IMG (company) - Wikipedia

    en.wikipedia.org/wiki/IMG_(company)

    IMG, originally known as the International Management Group, is a global sports, fashion, events and media company headquartered in New York City. [1] The company manages athletes and fashion celebrities; owns, operates and commercially represents live events; and is an independent producer and distributor of sports and entertainment media. [2]

  7. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...

  8. Groupaction - Wikipedia

    en.wikipedia.org/wiki/Groupaction

    Groupaction Inc. is a Canadian advertising agency at the centre of the 2004 Canadian sponsorship scandal. It was incorporated in 1983 as Groupaction Marketing Inc. and received its first federal advertising contract in 1994 with the Canadian Radio-television and Telecommunications Commission (CRTC). According to a 2006 news report by Canadian ...

  9. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses ( B2B) or directly to consumers ( B2C ). [5]

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