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Classified advertising. Classified advertising is a form of advertising, particularly common in newspapers, online and other periodicals, which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, [1] although display advertising is more widespread. [2]
This is a list of online newspaper archives and some magazines and journals, including both free and pay wall blocked digital archives. Most are scanned from microfilm into pdf, gif or similar graphic formats and many of the graphic archives have been indexed into searchable text databases utilizing optical character recognition (OCR) technology.
But those consumers are now reading newspapers online for free, and although newspapers have been able to convert some of that viewership into ad dollars, it is a trickle compared to previous sources. At most newspapers, Web advertising accounts for only 10%–15% of revenues. [35]
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Several African-American-owned newspapers are published in Houston. Allan Turner of the Houston Chronicle said that the papers "are both journalistic throwbacks — papers whose content directly reflects their owners' views — and cutting-edge, hyper-local publications targeting the concerns of the city's roughly half-million African-Americans."
Backpage. Backpage was a classified advertising website founded in 2004 by the alternative newspaper chain New Times Inc./. New Times Media (later known as Village Voice Media or VVM) as a rival to Craigslist. [1] Similar to Craigslist, Backpage let users post ads to categories such as personals, automotive, rentals, jobs and adult services.
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