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SAP SE (/ ˌ ɛ s. eɪ ˈ p iː /; German pronunciation: [ɛsʔaːˈpeː] ⓘ) is a German multinational software company based in Walldorf, Baden-Württemberg. It develops enterprise software to manage business operations and customer relations. The company is the world's leading enterprise resource planning (ERP) software vendor.
SAP Advanced Data Migration (ADP) SAP Advanced Planner and Optimizer. SAP Analytics Cloud (SAC) SAP Advanced Business Application Programming (ABAP) SAP Apparel and Footwear Solution (AFS) SAP Business Information Warehouse (BW) SAP Business ByDesign (ByD) SAP Business Explorer (Bex) SAP BusinessObjects Lumira.
The SAP CRM applications were initially integrated on-premises customer relationship management ( CRM) software manufactured by SAP SE which targeted business software requirements for marketing, sales and service for midsize and large organizations in all industries and sectors. The first SAP CRM release 2.0 has been made generally available ...
An ERP was built based on the former SAP R/3 software. SAP R/3, which was officially launched on 6 July 1992, consisted of various applications on top of SAP Basis, SAP's set of middleware programs and tools. All applications were built on top of the SAP Web Application Server. Extension sets were used to deliver new features and keep the core ...
Billionaire Alexey Mordashov has proposed creating a Russian consortium to invest billions in developing an alternative to the widely-used business software made by Germany's SAP, which curtailed ...
In order to compete with these new and quickly growing stand-alone CRM solutions, established enterprise resource planning (ERP) software companies like Oracle, Zoho Corporation, SAP, Peoplesoft (an Oracle subsidiary as of 2005) and Navision started extending their sales, distribution and customer service capabilities with embedded CRM modules.
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