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  2. Mission statement - Wikipedia

    en.wikipedia.org/wiki/Mission_statement

    A mission statement is a short statement of why an organization exists, what its overall goal is, the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation. [1] [2] It may include a short statement of such fundamental matters as the organization's values or ...

  3. Vision statement - Wikipedia

    en.wikipedia.org/wiki/Vision_statement

    The vision and mission statements of the LUMO Community Wildlife Sanctuary. A vision statement is a high-level, inspirational statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.

  4. American Nurses Association - Wikipedia

    en.wikipedia.org/wiki/American_Nurses_Association

    Mission. The association is a professional organization representing registered nurses (RNs) in the United States through its 54 constituent member associations. The ANA is involved in establishing standards of nursing practice, promoting the rights of nurses in the workplace, advancing the economic and general welfare of nurses.

  5. Strategic planning - Wikipedia

    en.wikipedia.org/wiki/Strategic_planning

    Strategic planning is an organization 's process of defining its strategy or direction, and making decisions on allocating its resources to attain strategic goals. Furthermore, it may also extend to control mechanisms for guiding the implementation of the strategy. Strategic planning became prominent in corporations during the 1960s and remains ...

  6. Wikipedia:Purpose - Wikipedia

    en.wikipedia.org/wiki/Wikipedia:PURPOSE

    Wikipedia has a lofty goal: a comprehensive collection of all of the knowledge in the world. Wikipedia 's purpose is to benefit readers by acting as a widely accessible and free encyclopedia; a comprehensive written compendium that contains information on all branches of knowledge. The goal of a Wikipedia article is to present a neutrally ...

  7. Google - Wikipedia

    en.wikipedia.org/wiki/Google

    Google's mission statement, from the outset, was "to organize the world's information and make it universally accessible and useful", and its unofficial slogan is "Don't be evil". In October 2015, a related motto was adopted in the Alphabet corporate code of conduct by the phrase: "Do the right thing".

  8. Mission-driven marketing - Wikipedia

    en.wikipedia.org/wiki/Mission-driven_marketing

    Mission-driven marketing. Mission-driven marketing, or mission-based marketing refers to a strategic marketing approach which uses an organization’s core mission as the foundation and focus of its marketing communications. Philosophically, it is based on the organization’s desire to promote the purpose, aim, and goals of the organization ...

  9. DECA (organization) - Wikipedia

    en.wikipedia.org/wiki/DECA_(organization)

    The organization's mission statement is as follows: DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe. The four components of the organization's Comprehensive Learning Program are that DECA integrates into classroom instruction, applies learning ...