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  2. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    Behavioral targeting. Affiliate marketing. Cost per action. Revenue sharing. Mobile advertising. v. t. e. Pay-per-click ( PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.

  3. Twitter - Wikipedia

    en.wikipedia.org/wiki/Twitter

    Twitter was a social networking service that was rebranded in 2023 to create the social networking service X. Founded in 2006, it was purchased by Elon Musk in 2022 before its rebrand. At its peak popularity, the service was one of the world's largest social media websites and the fifth-most visited website in the world.

  4. Cost per impression - Wikipedia

    en.wikipedia.org/wiki/Cost_per_impression

    Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership ...

  5. Meta's Threads could lure ads from Twitter but it's early ...

    www.aol.com/news/metas-threads-could-lure-ads...

    If the app manages to retain users, Threads could achieve $5 billion in annual ad revenue, equaling what Twitter earned in 2021, Bernstein said in a note on July 18. "The unprecedented adoption of ...

  6. Report: Twitter lays off at least 50 in relentless cost cuts

    www.aol.com/news/twitter-lays-off-least-50...

    In early November, Twitter laid off about 3,700 employees in a cost-cutting measure by Musk, who acquired the company for $44 billion. Report: Twitter lays off at least 50 in relentless cost cuts ...

  7. Twitter lifting ban on political ads

    www.aol.com/twitter-lifting-ban-political-ads...

    Twitter on Tuesday announced plans to scale back its ban on political ads and allow more “cause-based” advertising on the platform. “We believe that cause-based advertising can facilitate ...

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