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Health Marketing or Medical Marketing is a specialized branch of marketing. Marketing consists of many broad categories of services and target demographics. Health Marketing may more frequently be a B2C (Business-to-Consumer) form of marketing, as it encompasses wellness, general health strategies and supporting therapies.
Direct-to-consumer advertising ( DTCA) refers to the marketing and advertising of pharmaceutical products directly to consumers as patients, as opposed to specifically targeting health professionals. The term is synonymous primarily with the advertising of prescription medicines via mass media platforms—most commonly on television and in ...
Personal care products. Personal care products are consumer products which are applied on various external parts of the body such as skin, hair, nails, lips, external genital and anal areas, as well as teeth and mucous membrane of the oral cavity, in order to make them clean, protect them from harmful germs and keep them in good condition.
The most egregious upcharges, however, were among personal care products. For example, a five-pack of Schick Hydro cartridges in purple packaging cost $18.49, while the same count of Schick Hydro ...
benzalkonium chloride. BHA (butylated hydroxyanisole) coal tar hair dyes and other coal tar ingredients, such as aminophenol, diaminobenzene, and phenylenediamine. DMDM hydantoin and bronopol ...
Taking care of your skin. There are steps you can take to ensure you have healthy skin. They include the following: Cleanse regularly, typically twice daily. Apply a toner after cleansing if you ...
The leading source for trustworthy and timely health and medical news and information. Providing credible health information, supportive community, and educational services by blending award ...
Pharmaceutical marketing is a branch of marketing science and practice focused on the communication, differential positioning and commercialization of pharmaceutical products, like specialist drugs, biotech drugs and over-the-counter drugs. By extension, this definition is sometimes also used for marketing practices applied to nutraceuticals ...
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