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Selective retention, in relating to the mind, is the process whereby people more accurately remember messages that are closer to their interests, values and beliefs, than those that are in contrast with their values and beliefs, selecting what to keep in the memory, narrowing the information flow.
Selective exposure theory. Selective exposure is a theory within the practice of psychology, often used in media and communication research, that historically refers to individuals' tendency to favorite information which reinforces their pre-existing views while avoiding contradictory information. Selective exposure has also been known and ...
Reinforcement theory predicts that people with already developed opinions will selectively attend to and cognitively incorporate information that supports their own views. Reinforcement theory has three primary mechanisms behind it: selective exposure, selective perception, and selective retention.
Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer 's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an ...
Frame of reference (marketing) In marketing, " frame of reference " is how a new product, service, or concept is seen by the target market. (Morelo, n.d.). This creates a specific picture or idea about or surrounding a product, service, or concept being marketed. [1] This picture can form the basis of a marketing strategy focused on a ...
Selection bias. Selection bias is the bias introduced by the selection of individuals, groups, or data for analysis in such a way that proper randomization is not achieved, thereby failing to ensure that the sample obtained is representative of the population intended to be analyzed. [1] It is sometimes referred to as the selection effect.
Marketing Management is a combined effort of strategies on how a business can launch its products and services. On the other hand, Marketing strategy is the combination of many processes where the business owner or marketer can attract potential customers via several channels.
Choice-supportive bias. Choice-supportive bias or post-purchase rationalization is the tendency to retroactively ascribe positive attributes to an option one has selected and/or to demote the forgone options. [1] It is part of cognitive science, and is a distinct cognitive bias that occurs once a decision is made.
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