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Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
A mailing list is a collection of names and addresses used by an individual or an organization to send material to multiple recipients. The term is often extended to include the people subscribed to such a list, so the group of subscribers is referred to as "the mailing list", or simply "the list".
Sending marketing messages through email or email marketing is one of the most widely used direct-marketing methods. [32] [33] One reason for email marketing's popularity is that it is relatively inexpensive to design, test, and send an email message. It also allows marketers to deliver messages around the clock and accurately measure responses.
The format of an email address is local-part@domain, where the local-part may be up to 64 octets long and the domain may have a maximum of 255 octets. [5] The formal definitions are in RFC 5322 (sections 3.2.3 and 3.4.1) and RFC 5321—with a more readable form given in the informational RFC 3696 (written by J. Klensin, the author of RFC 5321) and the associated errata.
Email (short for electronic mail; alternatively spelled e-mail) is a method of transmitting and receiving messages using electronic devices. It was conceived in the late–20th century as the digital version of, or counterpart to, mail (hence e- + mail).
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. This involves specifying the data required to address these issues, then ...
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