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A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.
Email marketing is the act of sending commercial messages to a group of people using email. Learn about its evolution, advantages, disadvantages, and legal requirements from this comprehensive article.
A mailing list is a collection of names and addresses used to send material to multiple recipients. Learn about the different types of mailing lists, such as announcement and discussion lists, and how they evolved from postal systems to email and web forums.
Learn about the definition, objectives, tools, and strategies of marketing communications, which are the use of different channels and tools to deliver a message to a target market. Find out how marketing communications can overcome communication barriers, create brand awareness and preference, and adapt to global markets.
Learn what marketing strategy is, how it evolved from strategic management, and what tools and techniques are used to plan and implement it. Find out how marketing strategy aims to increase sales and achieve competitive advantage by leveraging resources and customer insights.
Marketing is the activity of satisfying and retaining customers by creating, communicating, and exchanging value. Learn about the marketing concept, the needs and wants of customers, and the differences between B2B and B2C marketing.
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