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The influences of mass media (or 'media effects') are observed in various aspects of human life, from voting behaviors [2] to perceptions of violence, [3] [4] from evaluations of scientists [5] to our understanding of others' opinions. [6] The overall influence of mass media has changed drastically over the years, and will continue to do so as ...
In the 21st century, public opinion is widely thought to be heavily influenced by the media; many studies have been undertaken which look at the different factors which influence public opinion. Politicians and other people concerned with public opinion often attempt to influence it using advertising or rhetoric.
CIA influence on public opinion. At various times, under its own initiative or in accordance with directives from the President of the United States or the National Security Council staff, the Central Intelligence Agency (CIA) has attempted to influence public opinion both in the United States and abroad. [1]
Fifteen million viewers tuned in to watch the true story of Ryan White, a 13-year-old boy living with AIDS. White, who had hemophilia, contracted HIV from a blood transfusion. In the film, he ...
Agenda-setting theory suggests that the communications media, through their ability to identify and publicize issues, play a pivotal role in shaping the problems that attract attention from governments and international organizations, [1] and direct public opinion towards specific issues. [2] The theory suggests that the media can shape public ...
Claims of media bias generally focus on the idea of media outlets reporting news in a way that seems partisan. Other claims argue that outlets sometimes sacrifice objectivity in pursuit of growth or profits. Some academics in fields like media studies, journalism, communication, political science and economics have looked at bias of the news ...
Spiral of silence. The spiral of silence theory is a political science and mass communication theory which states that an individual's perception of the distribution of public opinion influences that individual's willingness to express their own opinions. [1] [2] Also known as the theory of public opinion, the spiral of silence theory claims ...
Opinion leaders are those initially exposed to a specific media content, and who interpret it based on their own opinion. They then begin to infiltrate these opinions through the general public who become "opinion followers". These "opinion leaders" gain their influence through more elite media as opposed to mainstream mass media.