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  2. Positioning (marketing) - Wikipedia

    en.wikipedia.org/wiki/Positioning_(marketing)

    Positioning is closely related to the concept of perceived value. In marketing, value is defined as the difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others. Value can be expressed in numerous forms including product benefits, features, style, value for money. Origins

  3. Outsourcing - Wikipedia

    en.wikipedia.org/wiki/Outsourcing

    Outsourcing. Outsourcing is a business practice in which companies use external providers to carry out business processes that would otherwise be handled internally, [1] [2] or in-house. [3] Outsourcing sometimes involves transferring employees and assets from one firm to another.

  4. Business development - Wikipedia

    en.wikipedia.org/wiki/Business_development

    Business development entails tasks and processes to develop and implement growth opportunities within and between organizations. [1] It is a subset of the fields of business, commerce and organizational theory. Business development is the creation of long-term value for an organization from customers, markets, and relationships. [2]

  5. Asset - Wikipedia

    en.wikipedia.org/wiki/Asset

    t. e. In financial accounting, an asset is any resource owned or controlled by a business or an economic entity. It is anything (tangible or intangible) that can be used to produce positive economic value. Assets represent value of ownership that can be converted into cash (although cash itself is also considered an asset). [1]

  6. Management information system - Wikipedia

    en.wikipedia.org/wiki/Management_information_system

    Management information system. A management information system (MIS) is an information system [1] used for decision-making, and for the coordination, control, analysis, and visualization of information in an organization. The study of the management information systems involves people, processes and technology in an organizational context.

  7. Product (business) - Wikipedia

    en.wikipedia.org/wiki/Product_(business)

    Product (business) In marketing, a product is an object, or system, or service made available for consumer use as of the consumer demand; it is anything that can be offered to a market to satisfy the desire or need of a customer. [1] In retailing, products are often referred to as merchandise, and in manufacturing, products are bought as raw ...

  8. Business analytics - Wikipedia

    en.wikipedia.org/wiki/Business_analytics

    Business analytics. Business analytics ( BA) refers to the skills, technologies, and practices for iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods.

  9. Family business - Wikipedia

    en.wikipedia.org/wiki/Family_business

    Family business. A family business is a commercial organization in which decision-making is influenced by multiple generations of a family, related by blood or marriage or adoption, who has both the ability to influence the vision of the business and the willingness to use this ability to pursue distinctive goals.