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Customer data platform. A customer data platform ( CDP) is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems. [1]
v. t. e. Customer relationship management ( CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which ...
Oracle Corporation is an American multinational computer technology company headquartered in Austin, Texas, United States. [5] In 2020, Oracle was the third-largest software company in the world by revenue and market capitalization. [6] In 2023, the company’s seat in Forbes Global 2000 was 80. [7]
Customer data management. Customer data management (CDM) is the ways in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM includes a range of software or cloud computing applications designed to give large organizations rapid and efficient access to customer data.
An SQL select statement and its result. In computing, a database is an organized collection of data or a type of data store based on the use of a database management system ( DBMS ), the software that interacts with end users, applications, and the database itself to capture and analyze the data. The DBMS additionally encompasses the core ...
Net income. $0.111 bln (2004) Number of employees. 5,036 (2005) Siebel Systems, Inc. ( / ˈsiːbəl /) was an American software company principally engaged in the design, development, marketing, and support of customer relationship management (CRM) applications—notably Siebel CRM . The company was founded by Thomas Siebel and Patricia House ...
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