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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.
Jeffrey Sonnenfeld. Sonnenfeld speaks at the US State Department in 2022. Jeffrey Sonnenfeld (born 1 April 1954) is the Lester Crown Professor in the Practice of Management at Yale School of Management, and Senior Associate Dean for Leadership Studies. Sonnenfeld is best known as the founder and CEO of Chief Executive Leadership Institute (CELI ...
He played a leading role in the 1975 referendum campaign in which the UK voted to remain part of the EEC, and he remained active on the international stage, serving on the Brandt Commission investigation into developmental issues, particularly on North–South projects (Brandt Report).
Literacy in American Lives (2001) is a book by Deborah Brandt that depicts the dynamic conditions of literacy learning for Americans born between 1895 and 1985. Brandt uses the idea of Sponsors of Literacy as an analytical framework for approaching, describing, and analyzing her research and data. According to Brandt, sponsors of literacy are ...
World War I aircraft O-57 Grasshopper at the National Museum of the United States Air Force A de Havilland Mosquito PR Mk XVI (F-8) of the 654th BS, Eighth Air Force at RAF Watton, 1944 North American B-25D (F-10) Mitchell photographic reconnaissance and mapping aircraft North American P-51C-5-NT Mustang (F-6C) Serial No 42-103368 of the 15th TRS at St. Dizler Airfield, France, Autumn 1944.
The Course of Empire is a history of the exploration of Western North America. The book chronicles several centuries of searching for a Northwest Passage, a water route that would connect the settlements of the Atlantic seaboard with trading markets in India and China. The book proceeds in unconventional narrative fashion, focusing on how ...
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