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Mailchimp is a marketing automation and email marketing platform. [5][6][7] "Mailchimp" is the trade name of its operator, Rocket Science Group, [8] an American company founded in 2001 by Ben Chestnut and Mark Armstrong, [9] with Dan Kurzius joining at a later date. [10]
Some email applications, such as Microsoft Office Outlook and Mozilla Thunderbird, employ a read-receipt tracking mechanism.The sender selects the receipt request option prior to sending the message, and then upon sending, each recipient has the option of notifying the sender that the message was received or read by the recipient.
Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing.
Mobile advertising. v. t. e. Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
SendGrid (also known as Twilio SendGrid) is a Denver, Colorado -based customer communication platform for transactional and marketing email. [3][4][5][6][7][8] The company was founded by Isaac Saldana, Jose Lopez, and Tim Jenkins in 2009, and incubated through the Techstars accelerator program. [9][10][11][12] As of 2017, SendGrid has raised ...
Overview. Marketing automation in email campaigns primarily involves the use of software or web-based services to execute, manage, and automate marketing tasks and processes. Automation methods are extensively used to replace manual and repetitive tasks where possible and to implement more personalized approaches for interactions. [1] [2] [3] [4]
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