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User experience (UX) is how a user interacts with and experiences a product, system or service. It includes a person's perceptions of utility, ease of use, and efficiency. Learn about the origins, definitions, and influences of UX from this Wikipedia article.
User experience design (UX design) is a user-centered approach that defines the experience a user would go through when interacting with a company, its services, and its products. It involves research, data analysis, and design elements such as visual design, information architecture, interaction design, usability, accessibility, and human-computer interaction.
A persona is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. Personas are based on data collected from users, interviews, and observations, and are used to guide design decisions and communication.
Learn about the definition, dimensions, realms, and design of customer experience, the totality of customer responses during all stages of the consumption process. Find out how customer experience differs from customer service and customer satisfaction, and how it affects loyalty and brand value.
Quality of experience (QoE) is a measure of the delight or annoyance of a customer's experiences with a service. It is a holistic concept that considers system, human and contextual factors, and is related to but different from user experience (UX).
User journey is the experiences a person has when interacting with software or other virtual experiences. Learn how user journeys are used in user experience design, web design, marketing, and communication, and what challenges they face in measurement and analysis.
Learn about the history, types and features of CRM systems, which are used to manage interactions with customers across different channels and platforms. Find out how CRM can help businesses improve customer satisfaction, loyalty and sales growth.
Connecting with customers establishes exclusivity in their experience, which potentially will increase brand loyalty, and word of mouth, and provides businesses with valuable consumer analytics, insight, and retention. Customer engagement can come in the form of a view, an impression, a reach, a click, a comment, or a share, among many others.