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2. Email marketing - Wikipedia

   en.wikipedia.org/wiki/Email_marketing

   Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.

3. Email - Wikipedia

   en.wikipedia.org/wiki/Email

   Email (short for electronic mail; alternatively spelled e-mail) is a method of transmitting and receiving messages using electronic devices. It was conceived in the late–20th century as the digital version of, or counterpart to, mail (hence e- + mail).

4. Email Open Rate - Wikipedia

   en.wikipedia.org/wiki/Open_rate

   The email open rate is a measure primarily used by marketers as an indication of how many people "view" or "open" the commercial electronic mail they send out. [1] It is most commonly expressed as a percentage and calculated by dividing the number of email messages opened by the total number of email messages sent (excluding those that bounced.) [2] [3] [4]

5. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [1] Online advertising includes email marketing, search engine marketing (SEM), social media marketing ...

6. Internet - Wikipedia

   en.wikipedia.org/wiki/Internet

   Online advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.

7. Source–message–channel–receiver model of communication

   en.wikipedia.org/wiki/Source–message–channel...

   The source–message–channel–receiver model is a linear transmission model of communication. It is also referred to as the sender–message–channel–receiver model, the SMCR model, and Berlo's model. It was first published by David Berlo in his 1960 book The Process of Communication. It contains a detailed discussion of the four main ...