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Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Email is a ubiquitous and very widely used communication medium; in current use, an email address is often treated as a basic and necessary part of many processes in business, commerce, government, education, entertainment, and other spheres of daily life in most countries.
Mailing list. A mailing list is a collection of names and addresses used by an individual or an organization to send material to multiple recipients. The term is often extended to include the people subscribed to such a list, so the group of subscribers is referred to as "the mailing list", or simply "the list".
To this end, both spammers themselves and list merchants gather huge lists of potential email addresses. Since spam is, by definition, unsolicited, this address harvesting is done without the consent (and sometimes against the expressed will) of the address owners. A single spam run may target tens of millions of possible addresses – many of ...
Opt-in email [1] is a term used when someone is not initially added to an emailing list and is instead given the option to join the emailing list. [2] Typically, this is some sort of mailing list, newsletter, or advertising. Opt-out emails do not ask for permission to send emails, these emails are typically criticized as unsolicited bulk emails ...
Signed into law by President George W. Bush on December 16, 2003. The Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act of 2003 is a law passed in 2003 establishing the United States ' first national standards for the sending of commercial e-mail. The law requires the Federal Trade Commission (FTC) to enforce its ...
An email address identifies an email box to which messages are delivered. While early messaging systems used a variety of formats for addressing, today, email addresses follow a set of specific rules originally standardized by the Internet Engineering Task Force (IETF) in the 1980s, and updated by RFC 5322 and 6854 .
Email appending. Email appending, also known as e-appending, is a marketing practice that involves taking known customer data (first name, last name, and postal address) and matching it against a vendor's database to obtain email addresses. The purpose is to grow one's email subscriber list with the intent of sending customers information via ...
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