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Email marketing is significantly cheaper and faster than traditional mail, mainly because with email, most of the cost falls on the recipient. Email marketing platforms provide detailed analytics, allowing businesses to track open rates, click-through rates, and other important metrics to evaluate campaign performance. [citation needed]
Mailchimp. Mailchimp is a marketing automation and email marketing platform. [5] [6] [7] "Mailchimp" is the trade name of its operator, Rocket Science Group [8], an American company founded in 2001 by Ben Chestnut and Mark Armstrong, [9] with Dan Kurzius joining at a later date. [10]
Klaviyo, Inc. is a global technology company that provides a marketing automation platform, used primarily for email marketing and SMS marketing. The company is headquartered in Boston, Massachusetts, United States. [6] A majority of the approximately 143,000 [7] merchants who use Klaviyo's software are e-commerce sellers who host their ...
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system.
HubSpot, Inc. is an American developer and marketer of software products for inbound marketing, sales, and customer service. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006. Its products and services aim to provide tools for customer relationship management, social media marketing, content management, lead generation, web ...
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing.
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