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The Quaker Oats Company's ownership of Gatorade was a lucrative move for PepsiCo, since Gatorade was responsible for 80% of sports drink sales at the time. [29] Similar to the Tropicana acquisition, this strategic move gave PepsiCo leverage against Coca-Cola, owner of Powerade – second in the sports drink segment. [30]
Cheetos (formerly styled as Chee-tos until 1998) is a crunchy corn-cheese puff snack brand made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the United States.
The company was in auction with two bidders: F. Ross Johnson, the company's president and CEO, and Kohlberg Kravis Roberts, a private equity partnership. The company was sold to KKR in what was then the biggest leveraged buyout in history, described in the book Barbarians at the Gate: The Fall of RJR Nabisco, and a subsequent film.
PepsiCo acquired Pizza Hut in November 1977. [12] [13] On May 30, 1997, PepsiCo spun off Pizza Hut, along with Taco Bell and Kentucky Fried Chicken, into a new company named Tricon Global Restaurants, Inc. The company assumed the name of Yum! Brands on May 22, 2002. [14] [15]
PepsiCo CEO of Beverages North America, Ram Krishnan, relies on a colorful approach to time management to navigate his responsibilities leading some of the world’s top beverage brands.. Speaking ...
Lay's (/ l eɪ z /) is a brand of potato chips with different flavors, as well as the name of the company that founded the chip brand in the United States. The brand is also referred to as Frito-Lay, as both Lay's and Fritos are brands sold by the Frito-Lay company, which has been a wholly owned subsidiary of PepsiCo since 1965.
Original Rockstar Energy Drink includes sugar, caffeine, and a variety of herbs, like panax ginseng, ginkgo biloba, milk thistle extract, and guarana-seed extract.The amount of guarana used to be higher, but "after being criticized for including guarana once health concerns about the herb were publicized, the amount in the drink was significantly reduced". [16]
Created at University of Florida, then produced and marketed by Stokely-Van Camp in 1965, the Gatorade brand was purchased by the Quaker Oats Company in 1983, which, in turn, was bought by PepsiCo in 2000. [4] As of 2010, Gatorade is PepsiCo's fourth-largest brand, on the basis of worldwide annual retail sales. [5]