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Public opinion, or popular opinion, is the collective opinion on a specific topic or voting intention relevant to society. It is the people's views on matters affecting them. The term originates from France, and first appeared in the 17th century, though writers had identified the importance of the opinion of the people long before this.
The 2016 United States Presidential Election was an example in which social media was used by the state actor Russia to influence public opinion. Tactics such as propaganda, trolling, and bots were used to leak fake news stories that included an "FBI agent had been killed after leaking Clinton's emails" and "Pope Francis had endorsed Donald Trump."
The rise of social media in the mid-2000s profoundly changed political communication in the United States, as it allowed regular individuals, politicians, and thought leaders to publicly express their opinions to, and engage with, wide networks of like-minded individuals. [2] As social media activity has grown, the participation of social media ...
Various research studies suggest a connection between social media and symptoms of anxiety and depression. A 2016 study using survey data from 1,787 U.S. adults between the ages of 19 and 32 found ...
The influence of TikTok and other social media platforms are argued to have an influence on the voter turnout on Generation Z. Compared to the 2016 election, the 2020 election voter turnout for ages 18 to 29 rose by 8 points. With the way TikTok runs, it is very easy to spread individual values to others through the use of TikTok Trends.
These "opinion leaders" gain their influence through more elite media as opposed to mainstream mass media. In this process, social influence is created and adjusted by the ideals and opinions of each specific "elite media" group, and by these media group's opposing ideals and opinions and in combination with popular mass media sources ...
Agenda-setting theory suggests that the communications media, through their ability to identify and publicize issues, play a pivotal role in shaping the problems that attract attention from governments and international organizations, [1] and direct public opinion towards specific issues. [2] The theory suggests that the media can shape public ...
The use of social media by ISIS and Al-Qaeda has been used to influence public opinion where it operates and gain the attention of sympathizers. Social media platforms and encrypted-messaging applications have been used to recruit members, both locally and internationally. Platforms have endured backlash for allowing this content.