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Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
An email marketing campaign is the process of sending personalized, mass emails to current and prospective customers to promote a company and let them know about new products or services, special ...
SendGrid (also known as Twilio SendGrid) is a Denver, Colorado-based customer communication platform for transactional and marketing email. The company was founded by Isaac Saldana, Jose Lopez, and Tim Jenkins in 2009, and incubated through the Techstars accelerator program.
The ability to customise dynamically the content of emails that are sent out, to tailor personalised and relevant communications [citation needed] The level of service provided can be according to the above basic features, or the number of subscribers uploaded, or the frequency of use – or any combination of the above criteria.
The company offers a cloud-based marketing communication software suite with email marketing, transactional email, marketing automation, and more. It is presently used by 180,000 businesses globally.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [1] Online advertising includes email marketing, search engine marketing (SEM), social media marketing ...
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