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An email marketing campaign is the process of sending personalized, mass emails to current and prospective customers to promote a company and let them know about new products or services, special ...
Mobile advertising. v. t. e. Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
HubSpot, Inc. is an American developer and marketer of software products for inbound marketing, sales, and customer service. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006. Its products and services aim to provide tools for customer relationship management , social media marketing , content management , lead generation , web ...
Revenue. $165 million (2021) [1] Number of employees. 1000 (2022) [2] Website. activecampaign.com. ActiveCampaign is a software as a service (SaaS) platform for small-to-mid-sized businesses and is based in Chicago, Illinois. [3] The company offers email marketing, marketing automation, sales automation, and CRM functionality.
Mailchimp. Mailchimp is a marketing automation and email marketing platform. [5] [6] [7] "Mailchimp" is the trade name of its operator, Rocket Science Group [8], an American company founded in 2001 by Ben Chestnut and Mark Armstrong, [9] with Dan Kurzius joining at a later date. [10]
Overview [ edit] Marketing automation in email campaigns primarily involves the use of software or web-based services to execute, manage, and automate marketing tasks and processes. Automation methods are extensively used to replace manual and repetitive tasks where possible and to implement more personalized approaches for interactions.
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