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Opt-in email [1] is a term used when someone is not initially added to an emailing list and is instead given the option to join the emailing list. [2] Typically, this is some sort of mailing list, newsletter, or advertising. Opt-out emails do not ask for permission to send emails, these emails are typically criticized as unsolicited bulk emails ...
Early social media was a prime example – whether it is to post, share, or amplify, the marketer would have to send a friend request (or permission) to the potential prospects. [19] Opt-in email is an example of permission marketing, where Internet users request to receive information about a certain product or a service. [20]
Opt-in email advertising, or permission marketing, is advertising via email whereby the recipient of the advertisement has consented to receive it. [14] A common example of permission marketing is a newsletter sent to an advertising firm's customers. Such newsletters inform customers of upcoming events or promotions, or new products. [15]
Opt-in, confirmed opt-in, double opt-in, opt-out refers to whether the people on a mailing list are given the option to be put in, or taken out, of the list. Confirmation (and "double", in marketing speak) refers to an email address transmitted e.g. through a web form being confirmed to actually request joining a mailing list, instead of being ...
Robinson list. A Robinson list is an opt-out list of people who do not wish to receive marketing transmissions. The marketing can be via e-mail, postal mail, telephone, or fax. In each case, contact details will be placed on a blacklist. The name "Robinson" is derived from Robinson Crusoe, a fictional character shipwrecked and stranded for ...
An email digest is an email that is automatically generated by an electronic mailing list and which combines all exchanged emails during a time period (e.g. day, week, month, etc.) or when a volume limit is reached (e.g. every 10 or 100 messages) into one single message . Email digests are currently available as an opt-in feature in electronic ...
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