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Selective retention, in relating to the mind, is the process whereby people more accurately remember messages that are closer to their interests, values and beliefs, than those that are in contrast with their values and beliefs, selecting what to keep in the memory, narrowing the information flow. [1] Examples include: People who view a company ...
Selective exposure theory. Selective exposure is a theory within the practice of psychology, often used in media and communication research, that historically refers to individuals' tendency to favorite information which reinforces their pre-existing views while avoiding contradictory information. Selective exposure has also been known and ...
Reinforcement theory. Reinforcement theory is a limited effects media model applicable within the realm of communication. The theory generally states that people seek out and remember information that provides cognitive support for their pre-existing attitudes and beliefs. The main assumption that guides this theory is that people do not like ...
It involves consciously or unconsciously choosing to listen to what is relevant to you and ignore what isn’t. It is a skill that anyone can develop and improve. For example, when you visit a ...
Selective perception is the tendency not to notice and more quickly forget stimuli that cause emotional discomfort and contradict prior beliefs. For example, a teacher may have a favorite student because they are biased by in-group favoritism. The teacher ignores the student's poor attainment. Conversely, they might not notice the progress of ...
Donald Thomas Campbell (November 20, 1916 – May 6, 1996) was an American social scientist. He is noted for his work in methodology. He coined the term evolutionary epistemology and developed a selectionist theory of human creativity. A Review of General Psychology survey, published in 2002, ranked Campbell as the 33rd most cited psychologist ...
Selective auditory attention. Selective auditory attention, or selective hearing, is a process of the auditory system where an individual selects or focuses on certain stimuli for auditory information processing while other stimuli are disregarded. [1] This selection is very important as the processing and memory capabilities for humans have a ...
Visual cues are also an important part of selective hearing. For example, a 2013 study involved playing audio of a man and woman talking at the same time. Participants were asked to pay attention ...