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  2. Search engine - Wikipedia

    en.wikipedia.org/wiki/Search_engine

    Some engines suggest queries when the user is typing in the search box. A search engine is a software system that provides hyperlinks to web pages and other relevant information on the Web in response to a user's query. The user inputs a query within a web browser or a mobile app, and the search results are often a list of hyperlinks ...

  3. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Internet marketing. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds ...

  4. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    v. t. e. Search engine marketing ( SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. [1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to ...

  5. Search marketing - Wikipedia

    en.wikipedia.org/wiki/Search_marketing

    Search marketing is the process of acquiring traffic or customers via search engines such as Google, Bing, Yahoo and others. Search marketing generally involves two disciplines: SEO ( search engine optimization ) and SEM ( search engine marketing ).

  6. Yahoo! Search - Wikipedia

    en.wikipedia.org/wiki/Yahoo!_Search

    Yahoo! Search is a search engine owned and operated by Yahoo!, using Microsoft Bing to power results. Originally, "Yahoo! Search" referred to a Yahoo!-provided interface that sent queries to a searchable index of pages supplemented with its directory of websites. The results were presented to the user under the Yahoo! brand.

  7. Sitemaps - Wikipedia

    en.wikipedia.org/wiki/Sitemaps

    Sitemaps is a protocol in XML format meant for a webmaster to inform search engines about URLs on a website that are available for web crawling.It allows webmasters to include additional information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs of the site.

  8. Backlink - Wikipedia

    en.wikipedia.org/wiki/Backlink

    A backlink is a link from some other website (the referrer) to that web resource (the referent ). [1] A web resource may be (for example) a website, web page, or web directory. [1] A backlink is a reference comparable to a citation. [2] The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines ...

  9. Website promotion - Wikipedia

    en.wikipedia.org/wiki/Website_promotion

    Website promotion is the continuing process used by webmasters to improve content and increase exposure of a website to bring more visitors. [1] : 210 Many techniques such as search engine optimization and search engine submission are used to increase a site's traffic once content is developed. [1] : 314. With the rise in popularity of social ...

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