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An email address identifies an email box to which messages are delivered. While early messaging systems used a variety of formats for addressing, today, email addresses follow a set of specific rules originally standardized by the Internet Engineering Task Force (IETF) in the 1980s, and updated by RFC 5322 and 6854 .
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Mailing list. A mailing list is a collection of names and addresses used by an individual or an organization to send material to multiple recipients. The term is often extended to include the people subscribed to such a list, so the group of subscribers is referred to as "the mailing list", or simply "the list".
Distribution list. A distribution list [1] is an application of email client programs that allows a user to maintain a list of email addresses and send messages to all of them at once. This can be referred to as an electronic mailshot. Sending mail using a distribution list differs from an electronic mailing list or the email option found in an ...
To this end, both spammers themselves and list merchants gather huge lists of potential email addresses. Since spam is, by definition, unsolicited, this address harvesting is done without the consent (and sometimes against the expressed will) of the address owners. A single spam run may target tens of millions of possible addresses – many of ...
Whitelist. A whitelist or allowlist is a list or register of entities that are being provided a particular privilege, service, mobility, access or recognition. Entities on the list will be accepted, approved and/or recognized. Whitelisting is the reverse of blacklisting, the practice of identifying entities that are denied, unrecognised, or ...
An address book or a name and address book is a book, or a database used for storing entries, [1] called contacts. Each contact entry usually consists of a few standard fields (for example: first name, last name, company name, address, telephone number, e-mail address, fax number, mobile phone number). Most such systems store the details in ...
In Australia, the creation or use of email-address harvesting programs (address harvesting software) is illegal, according to the 2003 anti-spam legislation, only if it is intended to use the email-address harvesting programs to send unsolicited commercial email. [4] [5] The legislation is intended to prohibit emails with 'an Australian ...