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Salesforce. [1] Salesforce, Inc. is an American cloud -based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development. Founded by former Oracle executive ...
Salesforce management systems (also sales force automation systems (SFA)) are information systems used in customer relationship management (CRM) marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system, in which case they are often called CRM systems.
Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing.
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Marc Russell Benioff (born September 25, 1964) [2] is an American internet entrepreneur and philanthropist. Benioff is best known as the co-founder, chairman and CEO of the software company Salesforce, as well as being the owner of Time magazine since 2018. [3][4]
Bret Steven Taylor (born 1980) is an American computer programmer and entrepreneur. He is most notable for leading the team that co-created Google Maps and his tenures as the CTO of Facebook (now Meta Platforms), as the chairman of Twitter, Inc.'s board of directors prior to its acquisition by Elon Musk, and as the co-CEO of Salesforce (alongside co-founder Marc Benioff).