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Email marketing is significantly cheaper and faster than traditional mail, mainly because with email, most of the cost falls on the recipient. Email marketing platforms provide detailed analytics, allowing businesses to track open rates, click-through rates, and other important metrics to evaluate campaign performance. [citation needed]
Klaviyo, Inc. is a global technology company that provides a marketing automation platform, used primarily for email marketing and SMS marketing. The company is headquartered in Boston, Massachusetts, United States. [6] A majority of the approximately 143,000 [7] merchants who use Klaviyo's software are e-commerce sellers who host their ...
Mailchimp is a marketing automation and email marketing platform. [5] [6] [7] "Mailchimp" is the trade name of its operator, Rocket Science Group, [8] an American company founded in 2001 by Ben Chestnut and Mark Armstrong, [9] with Dan Kurzius joining at a later date.
Bronto Software is currently based in the American Tobacco District of Durham, North Carolina. The company was named after Joe Colopy's childhood interest in dinosaurs. [2] In 2011, Bronto Software expanded its office space to accommodate business growth. [3] In March 2012, Bronto opened an office in London to develop business growth in Europe.
Mailjet is a French email marketing platform founded in 2010. Mailjet is a cloud-based email delivery and tracking system which allows users to send marketing emails and transactional emails. History. Mailjet was founded in 2010 by Wilfried Durand and Julien Tartarin in Nantes, France through the startup studio eFounders.
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system.
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