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DC Shoes, Inc. is an American company that specializes in footwear for action sports, including skateboarding and snowboarding. The company also manufactures apparel, bags, accessories, hats, t-shirts, and posters.
Damon Way. Damon Way (born September 23, 1971) is an American designer, brand marketer, entrepreneur and musician. He co-founded DC Shoes [1] [2] in 1994. In 2008 he became a partner at Incase Designs, and transitioned to Chief Brand Officer. [3] In 2016 he launched skateboarding apparel brand, FACT. [4] In 2018 he cofounded spatial audio brand ...
Rob Dyrdek. Robert Stanley Dyrdek (born June 28, 1974) is an American entrepreneur, actor, producer, reality TV personality, and former professional skateboarder. He is best known for his roles in the MTV reality and variety shows Rob & Big, Rob Dyrdek's Fantasy Factory, and Ridiculousness. In addition to his television ventures, Dyrdek is a ...
Nyjah Huston. Nyjah Imani Huston (born November 30, 1994) is an American professional skateboarder. With numerous sponsorships and competition prize winnings, Huston is one of the highest paid skateboarders in the world. [4] [5] Huston won gold medals at the SLS Super Crown World Championship in 2014, 2017 to 2019, and has won 12 gold medals at ...
DC Shoes (1994-present) Danny was the first pro skateboarder for DC Shoes when the brand was founded in 1994. In the first advertisement for his first pro model shoe, Way stood still because he suffered a neck injury while surfing. DC removed Way from their skateboard team in November 2023.
The parent company changed its name in March 2017 from Quiksilver, Inc. to Boardriders, Inc., and is the owner of the brands Quiksilver, Roxy and DC Shoes. In 2018, Boardriders acquired Billabong International Limited, gaining the Billabong, Element, Von Zipper, RVCA and XCEL brands.
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