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2. Link building - Wikipedia

   en.wikipedia.org/wiki/Link_building

   Link building. In the field of search engine optimization (SEO), link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website. [1] Briefly, link building is the process of establishing relevant hyperlinks (usually called ...

3. Backlink - Wikipedia

   en.wikipedia.org/wiki/Backlink

   Backlink. Relative to some web resource, a backlink is a link from some other website (the referrer) to that web resource (the referent). [1] A web resource may be (for example) a website, web page, or web directory. [1] A backlink is a reference comparable to a citation. [2] The quantity, quality, and relevance of backlinks for a web page are ...

4. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Internet marketing. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of ...

5. Internal and external links - Wikipedia

   en.wikipedia.org/wiki/Internal_and_external_links

   An internal link is a type of hyperlink on a web page to another page or resource, such as an image or document, on the same website or domain. [1][2] It is the opposite of an external link, a link that directs a user to content that is outside its domain. Hyperlinks are considered either "external" or "internal" depending on their target or ...

6. Local search engine optimisation - Wikipedia

   en.wikipedia.org/wiki/Local_search_engine...

   Internet marketing. Local search engine optimization ( local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine 's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [ 1]

7. Wikipedia:External links - Wikipedia

   en.wikipedia.org/wiki/Wikipedia:External_links

   The ==External links== section is one of the optional standard appendices and footers, which appear in a defined order at the bottom of the article. The heading should be "External links" (plural) even when only a single link is listed. The standard format is to place the links in a bulleted list under the heading.