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  2. Networks in marketing - Wikipedia

    en.wikipedia.org/wiki/Networks_in_marketing

    Networks in general. A network is a web of interrelated lines, passages, or edges, intersecting at a certain points, nodes, vertices, or places, which can be interlinked with other networks and contain sub networks . [5] Networks have been linked to branches of mathematics, electronics, biology, and biosocial fields.

  3. Multi-level marketing - Wikipedia

    en.wikipedia.org/wiki/Multi-level_marketing

    Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial marketing strategy for the sale of products or services in which the revenue of the MLM company is derived from a non-salaried workforce selling the company's products or services, while the earnings of the participants are derived from a pyramid-shaped or binary compensation commission system.

  4. Business network - Wikipedia

    en.wikipedia.org/wiki/Business_network

    A business network is a complex, enduring, and interdependent web of business relationships among market and non-market actors that allow firms to co-create value in their business environment. [1] [2] Firms influence their markets by managing and signalling their network positions, [3] facilitating entry of new actors, or removing other actors ...

  5. Omnichannel - Wikipedia

    en.wikipedia.org/wiki/Omnichannel

    Omnichannel marketing vs. Multi The major difference between omnichannel and multichannel is the level of integration. Multichannel is usually identified as a non-integrated way to approach customers and inventory holdings, [20] while omnichannel requires coherent and absolute inventory integration. [26]

  6. Unified communications - Wikipedia

    en.wikipedia.org/wiki/Unified_communications

    Unified communications (UC) is a business and marketing concept describing the integration of enterprise communication services such as instant messaging (chat), presence information, voice (including IP telephony), mobility features (including extension mobility and single number reach), audio, web & video conferencing, fixed-mobile convergence (FMC), desktop sharing, data sharing (including ...

  7. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses ( B2B) or directly to consumers ( B2C ). [5]

  8. Enterprise social networking - Wikipedia

    en.wikipedia.org/wiki/Enterprise_social_networking

    Enterprise social networking focuses on the use of online social networks or social relations among people who share business interests and/or activities. Enterprise social networking is often a facility of enterprise social software (regarded as a primary component of Enterprise 2.0 ), which is essentially social software used in "enterprise ...

  9. Social commerce - Wikipedia

    en.wikipedia.org/wiki/Social_commerce

    The social networks that spread this advice have been found to increase the customer's trust in one retailer over another. Social commerce aims to assist companies in achieving the following purposes. Firstly, social commerce helps companies engage customers with their brands according to the customers' social behaviors.