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  2. Permission marketing - Wikipedia

    en.wikipedia.org/wiki/Permission_marketing

    Permission marketing allows consumers to choose whether or not to be subjected to marketing [dubious – discuss]. This choice can result in better engagement. For example, consumers are more likely to open an email marketing message if they "double opt-in" than a regular "single opt-in." By targeting volunteers, permission marketing improves ...

  3. Opt-in email - Wikipedia

    en.wikipedia.org/wiki/Opt-in_email

    Opt-in email [1] is a term used when someone is not initially added to an emailing list and is instead given the option to join the emailing list. [2] Typically, this is some sort of mailing list, newsletter, or advertising. Opt-out emails do not ask for permission to send emails, these emails are typically criticized as unsolicited bulk emails ...

  4. Email marketing - Wikipedia

    en.wikipedia.org/wiki/Email_marketing

    Opt-in email advertising. Opt-in email advertising, or permission marketing, is advertising via email whereby the recipient of the advertisement has consented to receive it. A common example of permission marketing is a newsletter sent to an advertising firm's customers.

  5. Email spam - Wikipedia

    en.wikipedia.org/wiki/Email_spam

    Opt-in, confirmed opt-in, double opt-in, opt-out refers to whether the people on a mailing list are given the option to be put in, or taken out, of the list. Confirmation (and "double", in marketing speak) refers to an email address transmitted e.g. through a web form being confirmed to actually request joining a mailing list, instead of being ...

  6. Unsolicited advertisement - Wikipedia

    en.wikipedia.org/wiki/Unsolicited_advertisement

    Unsolicited advertisement. Unsolicited advertisement comprise all of, but are not limited to: Traditional junk mail ("direct mailing", in industry terms) Spamming, in particular. Email spam, Telemarketing nuisance calls, Junk faxes, Unsolicited goods, etc. for advertising and marketing purposes which are sent without request.

  7. Customer proprietary network information - Wikipedia

    en.wikipedia.org/wiki/Customer_proprietary...

    Customer proprietary network information ( CPNI) is the data collected by telecommunications companies about a consumer's telephone calls. [1] It includes the time, date, duration and destination number of each call, the type of network a consumer subscribes to, and certain other information that appears on the consumer's telephone bill.

  8. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [1] Online advertising includes email marketing, search engine marketing (SEM), social media marketing ...

  9. Email - Wikipedia

    en.wikipedia.org/wiki/Email

    Email marketing. Email marketing via "opt-in" is often successfully used to send special sales offerings and new product information. Depending on the recipient's culture, email sent without permission—such as an "opt-in"—is likely to be viewed as unwelcome "email spam". Personal use Personal computer

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