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The information processing theory simplified is comparing the human brain to a computer or basic processor. It is theorized that the brain works in a set sequence, as does a computer. The sequence goes as follows, "receives input, processes the information, and delivers an output". This theory suggests that we as humans will process information ...
Social information processing theory, also known as SIP, is a psychological and sociological theory originally developed by Salancik and Pfeffer in 1978. [1] This theory explores how individuals make decisions and form attitudes in a social context, often focusing on the workplace. It suggests that people rely heavily on the social information ...
The heuristic-systematic model of information processing ( HSM) is a widely recognized model by Shelly Chaiken that attempts to explain how people receive and process persuasive messages. [1] The model states that individuals can process messages in one of two ways: heuristically or systematically. Whereas systematic processing entails careful ...
In cognitive psychology, information processing is an approach to the goal of understanding human thinking that treats cognition as essentially computational in nature, with the mind being the software and the brain being the hardware. [1] It arose in the 1940s and 1950s, after World War II. [2] The information processing approach in psychology ...
Organizational Information Theory ( OIT) is a communication theory, developed by Karl Weick, offering systemic insight into the processing and exchange of information within organizations and among its members. Unlike the past structure-centered theory, OIT focuses on the process of organizing in dynamic, information-rich environments.
In psychology, a dual process theory provides an account of how thought can arise in two different ways, or as a result of two different processes. Often, the two processes consist of an implicit (automatic), unconscious process and an explicit (controlled), conscious process. Verbalized explicit processes or attitudes and actions may change ...
The Triarchic Theory of Intelligence or Three Forms of Intelligence, [1] formulated by psychologist Robert Sternberg, aims to go against the psychometric approach to intelligence and take a more cognitive approach, which leaves it to the category of the cognitive-contextual theories. [2] The three meta components are also called triarchic ...
v. t. e. Information theory is the mathematical study of the quantification, storage, and communication of information. [1] The field was originally established by the works of Harry Nyquist and Ralph Hartley, in the 1920s, and Claude Shannon in the 1940s. [2] : vii The field, in applied mathematics, is at the intersection of probability theory ...