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  2. Corporate identity - Wikipedia

    en.wikipedia.org/wiki/Corporate_identity

    Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers. [2] These multi-sensory elements include but are not limited to company name, logo, slogan, buildings, décor, uniforms, company colors and in some cases, even the physical appearance of customer-facing ...

  3. Swoosh - Wikipedia

    en.wikipedia.org/wiki/Swoosh

    Swoosh. The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [1] [2] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS).

  4. Rob Janoff - Wikipedia

    en.wikipedia.org/wiki/Rob_Janoff

    Rob Janoff is an American graphic designer of corporate logos and identities, printed advertisements and television commercials. He is perhaps best known for creating the Apple logo. [1] In 1977, Janoff worked for Regis McKenna as an art director and was tasked to design the logo for Steve Jobs of Apple Computer, creating an apple with a bite ...

  5. Feng Shui Office: What to Do, What to Avoid - Healthline

    www.healthline.com/health/feng-shui-tips-for...

    Place a plant or fountain near your workspace. Diffuse calming oils to create balance. Keep your desk clutter-free. If your back faces the door or entrance of your cubicle, try placing a mirror at ...

  6. Corporate branding - Wikipedia

    en.wikipedia.org/wiki/Corporate_branding

    Marketing. In marketing, corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader.

  7. Tibor Kalman - Wikipedia

    en.wikipedia.org/wiki/Tibor_Kalman

    He defined good design as a benefit to everyday life and should be used to increase public awareness of social issues. Kalman adopted a vernacular style as a way to protest corporate International Style which was the primary design style of the time. Kalman became founding editor-in-chief of the Benetton-sponsored magazine Colors, in

  8. Logo - Wikipedia

    en.wikipedia.org/wiki/Logo

    A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech', and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a ...

  9. IDEO - Wikipedia

    en.wikipedia.org/wiki/IDEO

    IDEO (/ ˈ aɪ d i oʊ /) is a design and consulting firm with offices in the U.S., England, and China. It was founded in Palo Alto, California, in 1991. The company's 500 staff uses a design thinking approach to design products, services, environments, brands, and digital experiences.

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