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Social media optimization (SMO) is the use of various online platforms and communities to generate publicity and web traffic for a product, service, brand or event. SMO involves creating and sharing engaging content, building relationships, and using social media tactics to improve search engine ranking and online reputation.
Learn how social media platforms and websites are used to promote a product or service. Find out the benefits, strategies, and examples of social media marketing for businesses and consumers.
Learn about the definition, history, methods and metrics of search engine marketing (SEM), a form of Internet marketing that involves paid advertising to increase website visibility in search engine results pages. SEM may also incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking.
Social media eliminates many of the real-world boundaries that can prevent you from meeting others. New people can open you up to new ideas and cultures that you would have missed otherwise ...
Social media are interactive technologies that enable users to create, share, and interact with content and networks online. Learn about the origins, features, impacts, and examples of social media from Wikipedia, the free encyclopedia.
SEO is the process of improving website traffic from search engines by optimizing its content and structure. Learn about the history, techniques, and challenges of SEO, as well as its relationship with Google.
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