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Belk at the Mall of Georgia in Buford, Georgia (2019) On October 3, 2010, the News & Observer reported that Belk planned to update its logo. [12] On October 12 at SouthPark Mall, Belk introduced the new logo, its first since 1967. The chain embarked on a $70 million marketing campaign that replaced the old slogan "All for You!"
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The Belknap Hardware and Manufacturing Company, also known as the Belknap Hardware Company or simply Belknap Hardware, was at one time a leading American manufacturer of hardware goods and a major wholesale competitor of retail sales companies Sears, Roebuck, and Company and Montgomery Ward. Located in Louisville, Kentucky, Belknap excelled ...
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The Limited products are also available for purchase through Belk online. [ 16 ] [ 17 ] On February 23, 2021, it was announced that Belk, which was the only remnant of The Limited left, had filed Chapter 11 bankruptcy in Houston , the first step in an organization plan that would allow Belk's owner Sycamore Partners to cede a large stake in the ...
In addition, the mall received a new color scheme and its current "G" mall logo, and the former Leggett/Belk/Dillard's building was converted to JCPenney. [8] In April 2004, during the renovation, CBL & Associates acquired the mall from Gregory Greenfield & Associates, Ltd. for $102.5 million.