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  2. Link building - Wikipedia

    en.wikipedia.org/wiki/Link_building

    Link building. In the field of search engine optimization (SEO), link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website. [1] Briefly, link building is the process of establishing relevant hyperlinks (usually called ...

  3. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    v. t. e. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...

  4. Backlink - Wikipedia

    en.wikipedia.org/wiki/Backlink

    Backlink. Relative to some web resource, a backlink is a link from some other website (the referrer) to that web resource (the referent). [1] A web resource may be (for example) a website, web page, or web directory. [1] A backlink is a reference comparable to a citation. [2] The quantity, quality, and relevance of backlinks for a web page are ...

  5. Internal and external links - Wikipedia

    en.wikipedia.org/wiki/Internal_and_external_links

    An internal link is a type of hyperlink on a web page to another page or resource, such as an image or document, on the same website or domain. [1][2] It is the opposite of an external link, a link that directs a user to content that is outside its domain. Hyperlinks are considered either "external" or "internal" depending on their target or ...

  6. Local search engine optimisation - Wikipedia

    en.wikipedia.org/wiki/Local_search_engine...

    Internet marketing. Local search engine optimization ( local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine 's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [ 1]

  7. Wikipedia:External links - Wikipedia

    en.wikipedia.org/wiki/Wikipedia:External_links

    The ==External links== section is one of the optional standard appendices and footers, which appear in a defined order at the bottom of the article. The heading should be "External links" (plural) even when only a single link is listed. The standard format is to place the links in a bulleted list under the heading.

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